Corporate Dieting. Persuasive Use of Metaphors in Downsizing
نویسندگان
چکیده
منابع مشابه
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Metaphors pervade discussions of critical issues and influence how people reason about these domains. For instance, when crime is a beast, people suggest enforcement-oriented approaches to crime-reduction (e.g., by augmenting the police force); when crime is a virus, on the other hand, people suggest systemic reforms for the affected community. In the current study, we find that extending metap...
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ژورنال
عنوان ژورنال: management revu
سال: 2013
ISSN: 0935-9915
DOI: 10.5771/0935-9915-2013-1-53